A/B Testing Tool for Websites
Test headlines, layouts, CTAs, and entire pages. LuperIQ runs statistically valid experiments and tells you which version wins — with AI-powered optimization available.
Stop Guessing, Start Testing
Every business decision about your website should be backed by data. A/B testing lets you compare variations and know — not guess — which version performs better.
Visual Experiment Builder
Create experiments without code. Test headlines, button colors, page layouts, pricing displays, and form designs with a visual editor.
Statistical Significance
LuperIQ uses proper statistical testing to determine winners. No more ending tests early or making decisions on insufficient data.
Traffic Splitting
Automatically split visitor traffic between variations. Control the percentage allocation and target specific visitor segments.
AI-Powered Optimization
Use AI credits to analyze experiment results and generate optimization recommendations. The AI identifies patterns across experiments to suggest high-impact tests.
Conversion Goal Tracking
Define what counts as a conversion for each experiment: form submissions, button clicks, page visits, or purchases. Track micro and macro conversions.
Experiment History
Full archive of past experiments with results, learnings, and performance data. Build institutional knowledge about what works for your audience.
Free Tier
- 1 active experiment
- 2 variations per test
- Basic conversion tracking
- Manual traffic split
Professional
- Unlimited experiments
- Multi-variant testing
- Statistical significance engine
- AI optimization
- Segment targeting
- Full experiment history
Related Modules
Customer Journey — understand visitor behavior to design better experiments.
Email Marketing — test email landing pages and optimize post-click conversion.
SEO Tools — optimize pages that A/B tests prove work best.