Customer Journey Analytics: A Practical Guide
Learn how to use visitor analytics to understand your audience, build conversion funnels, and make data-driven decisions about your website.
Prerequisites
- A LuperIQ CMS installation
- Customer Journey module activated
- At least a few days of traffic data (the module starts collecting automatically)
Step 1: Activate the Customer Journey Module
Navigate to Module Manager, find Customer Journey in the Analytics category, and activate it. The module immediately begins tracking visitor sessions with no configuration required.
Step 2: Review Your Traffic Dashboard
After 24–48 hours of data collection, open Customer Journey > Dashboard. You will see total sessions, unique visitors, top pages, referrer sources, and average session duration.
Step 3: Build Your First Funnel
Go to Customer Journey > Funnels and click New Funnel. Define the steps: Homepage > Services Page > Booking Page > Confirmation. The funnel visualization shows drop-off rates at each step.
Step 4: Create Behavioral Segments
Navigate to Customer Journey > Segments. Create segments based on rules: visitors who viewed 3+ pages, visitors from a specific city, or visitors who returned within 7 days. Segments update in real time.
Step 5: Analyze Referrer Sources
The AI referrer detection automatically categorizes traffic into organic search, direct, social, email, and paid. Review Customer Journey > Sources to see which channels bring the most engaged visitors.
Step 6: Take Action on Insights
Use journey data to improve your site. If a funnel shows high drop-off at the booking page, simplify that page. If mobile visitors bounce more, check your responsive design. Every insight should lead to an action.