How to Set Up Email Marketing in LuperIQ
This step-by-step guide walks you through setting up email marketing from scratch. By the end, you will have subscribers importing, your first campaign ready, and a drip sequence running on autopilot.
Prerequisites
- A LuperIQ CMS installation (Free or Professional plan)
- SMTP configured for email delivery (Settings > SMTP)
- At least one subscriber or a CSV file to import
Step 1: Activate the Email Marketing Module
Navigate to the admin dashboard and open the Module Manager. Find Email Marketing in the Marketing category and click Activate. The module will appear in your admin navigation immediately.
Step 2: Configure SMTP Delivery
Go to Settings > SMTP and enter your email provider credentials. LuperIQ supports any SMTP server including Gmail, SendGrid, Amazon SES, and Mailgun. Send a test email to verify delivery.
Step 3: Import Subscribers
Open Email Marketing > Subscribers and click Import. Upload a CSV file with columns for email, name, and any custom fields. LuperIQ automatically deduplicates and validates email addresses.
Step 4: Create Your First Campaign
Go to Email Marketing > Campaigns and click New Campaign. Choose a template or start from scratch with the drag-and-drop editor. Write your content, add images, and preview on desktop and mobile.
Step 5: Set Up a Drip Sequence
Navigate to Email Marketing > Automations. Create a new drip sequence triggered by subscriber sign-up. Add emails at day 1, day 3, and day 7 intervals. Each email in the sequence can have its own template and content.
Step 6: Monitor Results
Check Email Marketing > Analytics to see open rates, click rates, and bounces for each campaign. Use this data to refine your subject lines and content over time.