FOUNDATION THEME
WordPress Starter Theme — Conversion-Focused Foundation for LuperIQ
A clean, fast, conversion-optimized base theme designed to work with every LuperIQ module. Start here, customize with Theme Studio, and ship a site that performs.
The Problem With Most WordPress Themes
Most WordPress themes ship with dozens of features you will never use, load 20 or more CSS and JavaScript files on every page, and are built to work in isolation — not alongside business plugins. Add a booking system, a service catalog, a client portal, or an analytics dashboard and the theme fights back. Styles conflict. Layouts break. Page speed collapses. You spend more time fighting the theme than building your business.
The LuperIQ Starter Theme starts from a different premise: your theme should be a foundation, not a feature set. It loads fast, produces clean markup, and is built from the ground up to work with every LuperIQ module. Shortcodes render correctly. Module styles integrate without conflicts. The design token system connects to Theme Studio so you can customize everything from one place without touching code. Start with a blank slate that is already optimized, and only add what you actually need.
Everything Built Into the Foundation
Conversion-Focused Layouts
Pages Designed to Drive Action
The starter theme includes homepage, landing page, and service page templates built with conversion in mind. Clear visual hierarchy, intentional whitespace, and CTA placement follow tested patterns — not a design committee's opinion.
LuperIQ Module Integration
Every Module Works Out of the Box
All 33+ LuperIQ modules render correctly within the starter theme. Shortcodes respect the layout grid. Admin portal pages match the site design. Customer-facing module interfaces — quote forms, client portals, booking flows — inherit the theme's styling without custom CSS overrides.
Theme Studio Compatible
Full Customization From One Panel
The starter theme is built on the LuperIQ design token system. Every color, font, and spacing value is controlled from Theme Studio. Change your brand colors once and they update everywhere — navigation, buttons, headings, module interfaces, and all page layouts.
Responsive Mobile-First Design
Fast and Functional on Every Screen
Layout breakpoints, font scaling, navigation behavior, and all interactive elements are designed for mobile first and progressively enhanced for larger screens. The theme passes Core Web Vitals on mobile without configuration.
Performance Optimized
Lighthouse 90+ Without the Tuning
The starter theme loads only what each page needs. No bundled sliders, no unused widget libraries, no third-party scripts in the default configuration. A Lighthouse 90+ score is the baseline, not a goal you have to chase.
Clean Typography System
Readable at Every Size
A harmonious type scale — base size, headings, captions, and labels — is defined as design tokens. The default font stack is system-native for maximum performance. Swap in any Google Font or custom font from Theme Studio without touching CSS.
Customizable Color Tokens
Your Brand, Everywhere
Primary, secondary, accent, surface, and muted color tokens are configured once and used consistently across the entire site. Every LuperIQ component references these tokens, so your brand colors appear correctly in modules, forms, and pages without additional configuration.
Header and Footer Builder Ready
Full Layout Control Without Code
The starter theme's header and footer regions are built to work with Theme Studio's header and footer builder. Switch between preset layouts, configure sticky behavior, control mobile menu style, and manage navigation structure from a visual interface.
SEO-Friendly Markup
Clean HTML That Search Engines Read
Semantic heading hierarchy, proper landmark elements, Schema.org site markup, and Open Graph meta tag support are built into every template. You start with an SEO-correct foundation instead of retrofitting it later.
Accessibility Compliant
WCAG 2.1 AA as a Starting Point
Focus states, contrast ratios, ARIA labels on interactive elements, skip navigation links, and keyboard-accessible menus are included by default. Accessibility is part of the build, not an afterthought.
Who This Theme Is Built For
Agencies Building Client Sites
Start every project on a clean, fast foundation instead of stripping down a bloated theme. The design token system makes client branding fast to apply, and export bundles transfer configurations between staging and production without manual rework.
Businesses Starting Fresh
Skip the theme bloat and get a performant, conversion-ready site from day one. Add only the LuperIQ modules your business actually needs and grow the stack without rebuilding your foundation.
Developers Who Want a Clean Base
No framework lock-in, no opinionated JavaScript, no proprietary shortcodes from the theme itself. The starter theme is a clean PHP/HTML foundation with CSS tokens and template hooks. Extend it the way you want to.
Anyone Running LuperIQ Modules
The starter theme is the only WordPress theme that is purpose-built to work with all 33+ LuperIQ modules without style conflicts, layout issues, or integration friction.
Extend With These Modules
Theme Studio
Full visual customization, page builder, and design system
Control every design token, build page layouts visually, schedule theme changes, and protect against broken deployments with automatic rollback. /modules/theme-studio/
Data Core
The data foundation all LuperIQ modules depend on
Shared data layer that powers cross-module queries, global settings storage, and the facade pattern that makes modules work together. /modules/data-core/
SEO Insights
Audit, optimize, and track your site's search performance
On-page SEO analysis, keyword tracking, metadata management, and actionable recommendations that surface directly in your WordPress admin. /modules/seo-insights/
Site Editor
Edit any page content from a unified interface
Centralized content editing for pages, posts, and module-generated content without navigating to individual edit screens. /modules/site-editor/
Frequently Asked Questions
Is this theme compatible with Theme Studio?
Yes. The LuperIQ Starter Theme is built specifically to work with Theme Studio. All design tokens, header and footer builder regions, page layout overrides, and the scheduled theme system are natively supported. Theme Studio is the recommended customization path for this theme.
Can I create a child theme?
Yes. The starter theme follows standard WordPress child theme conventions. Create a child theme to add custom templates, override specific layouts, or add CSS without touching the parent theme files. Updates to the parent theme will not overwrite your child theme customizations.
What is the performance baseline?
The starter theme achieves a Lighthouse Performance score of 90+ on mobile and 95+ on desktop in a default install with no modules active. Adding modules may affect score depending on which features are active, but the theme itself adds minimal overhead.
Will all 33+ LuperIQ modules work with this theme?
Yes. Every LuperIQ module is tested against the starter theme. Shortcodes render correctly within the layout grid, module admin interfaces match the theme design, and customer-facing module pages inherit the theme's styling without requiring custom CSS.
Is this theme available for free?
The LuperIQ Starter Theme is included free with any LuperIQ plan, including the free tier. There is no separate purchase or license required.
Can I use this theme without any LuperIQ modules?
Yes. The starter theme is a fully functional WordPress theme on its own. It works with standard WordPress pages, posts, custom post types, and any WordPress plugin. LuperIQ modules enhance it, but they are not required.
Does this theme support WooCommerce?
Yes. WooCommerce template compatibility is included. Product pages, category archives, cart, checkout, and account pages use the starter theme's design system. If you are using the Landscape, Plumbing, HVAC, or other service modules with WooCommerce invoicing, those pages inherit the correct styling automatically.
Ready to Build on a Solid Foundation?
The LuperIQ Starter Theme is free with any plan. Fast, clean, module-ready, and built to be customized — not worked around.